ROLE

My role was to lead storytelling and user research (interviews, testing, journey, personas). I worked with a designer for flow revamp, and a content strategist for service design blueprint. 

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PROCESS

For the flow revamp, I worked with a veteran designer and we wanted to challenge ourselves with the speed of iteration and testing. We parked ourselves at stadiums and badminton halls and got sweaty users to test/ refine our iterative designs until the task completion rate improved 

 

Here's a voxpop that our responsive designer @HaikalLim put together of our guerilla process