NICOLE NG
UX CASE STUDIES
Smoothen seat selection flow for rookie vs. seasoned art-goers, tradeoffs of speed vs. discovery
Service design and flow revamp for a national sports app frustrating enthusiasts
Made game mechanics in AML training clear, measurable, exciting
Simplified info architecture for maze-like university site facing 80% abandonment
MARKET RESEARCH & CONSUMER INSIGHTS
Tailoring internet search for mobile-first users in Vietnam
Non-verbal communication features for messaging app in India, Indonesia, Brazil, US
Cultural underpinnings of comfort revolution in fashion & rise of modest sportswear
Role of gas stations and convenience stores in era of green driverless mobility
Fighting seduction of screen-as-babysitter with thoughtful play
Interpreting what worldly masculinity means for APAC
Expressions of craft & individualism within male friendships for ATLs
Reframed category perception to correct moribund sales of challenger brand
BRAND STRATEGY & SERVICE EXPERIENCE
Crafted land developer's bid for iconic project
Ownable brand building for Asian bank amidst modernisation
Product naming architecture for complex petrochemical portfolio
Borrowing luxury service principles for allied health